Brand Story
Better Self Brand Story:
Definition "Meet your better self."
Better Self advocates focusing on active ingredients, removing the burden placed on your skin by unhelpful additives, allowing the skin to return to being natural and authentic. Clear, harm-free and efficient skincare is the best skincare.
01 Brand Story::
Better Skin, Better Life, Better Self.
"When you become better, you will meet with all the best things."
To become a better self is not to fight against time. It is best to be simple and carefree.
Better Self adheres to the "simple and pure" brand spirit and always do subtraction for skin. Advocated "technology that protect the skin make the skin feels light" by committing on developing high-cost performance skin care products for the new generation of people. Make your skin without fear of time to become a better you.
"Before I developed Better Self, I was facing skin problems such as sensitivity, irritation and acne.
I tried expensive skincare products to improve my skin problems, but it doesn’t work. After that, I unwisely started to use makeup to cover up my face and enjoyed a temporary beauty. However, it only causes my skin to become worse.
To satisfy the consumer needs, I began to research ways to avoid skin irritation, clogging and acne. I found a way do subtraction that makes my skin looks healthier and more balanced.
Most products on the market contain these six ingredients - preservatives, alcohol, silicon, foaming agent, pigmentation, and surfactant. I think these are the main cause of skin burden. Reset the unscientific formula, light food for the skin, according to their own skin state, choose the ingredients that can be accepted and absorbed by the skin, to provide an effective, safe and pure environment for the skin.
Therefore, I created Better Self. Less is More, Simple is perfect. I think skincare is the same as life, using the "reduction" formula, adhere to the "less is more" skincare philosophy, follow the natural laws of skin, help skin back to the right track. The better you live, meets the better self." This is the story behind the creation of the Better Self brand by the founders.
02 Brand Concept:
Applying new technologies to reduce the high-cost ingredient,
Let high-end products towards parity;
It also makes extensive use of naturally extracted ingredients,
Remove the burden placed on your skin by unhelpful additives,
Let skin be nutritious and light food,
Return to a healthy natural balance.
03 Brand Attitude:
1. Adhere to the principle of naturalism and eliminate harmful ingredients.
2. Adhere to the principle of veganism and no experiments on animals.
"Lots of brands deceive users by using feel, texture, and fragrance to give the illusion that skin is getting better; We insist on the authentic with real and effective technology formula to bring a better experience." In this era, a lot of new brands emerging we can only stand out by truly bringing personal experience to consumers and solving practical needs.。
05 Brand Vision
Facing the needs of every generation.
Intensively research the application of new technology and create the potential supply chain.
Creating a new generation of beauty cosmetics brands exclusively in Asia.